Multi-Generational Family Travel: Cruising is possibly the best way to avoid family arguments, because each person can design their own day while still connecting with their family on board. But luxury travelers don’t want to be nickel-and-dimed, and want the ease of travel while cruising. Regent Seven Seas proves that all-inclusive doesn’t mean cheap, and provides gourmet dining, fine wines & spirits, a selection of shore excursions in all ports, onboard tips, and a complimentary overnight stay in a luxury hotel prior to the cruise. Mark Conroy, President of Regent Seven Seas Cruises, says, “Families as small as six as and as many as 35 are taking advantage of the all-inclusive, elegant, destination-focused, hassle-free cruises.” Conroy’s favorite itineraries include a 7-night itinerary from Athens to Venice if you’re pressed for time or a cruise through the Best of the Dalmatian Coast, Italy, and the French Riviera.
Regent Seven Seas Cruise
Hotels are seeing the same trend of larger family groups traveling together. Emily Snyder, Vice President of Sales & Marketing for the Americas with Mandarin Oriental, says they are “seeing increased lengths of stay and multiple room bookings to accommodate multi-generational travel.”
High-end villa rentals are also a popular choice for families celebrating big anniversaries or birthdays, with Stacy Small saying she’s booking villas “everywhere from Hawaii to Mexico to St. Barts to the South of France for the upcoming summer season.” Extra-large villas can accommodate multiple families and provide a great base for celebrations.
Active Vacations: Luxury travelers are seeking out ways to stay active and healthy on the road, carving out time for bike rides, hiking, and water sports. Small says that clients “want to go to places where they have plenty of options to take day trips and enjoy active excursions from trekking and diving in Vietnam to fly fishing and white water rafting in Park City, Utah and Colorado.”
Bespoke Itineraries With a Sense of Place: Travel should be personalized. That’s nothing newsworthy. But hotels are learning to blend experiences that are tailored to personal desires along with truly special options that reflect the destination. Orient-Express has a knack for taking historic, priceless properties and turning them into some of the finest hotels in the world. Filip Boyen, Chief Operating Officer for Orient-Express Hotels & Resorts, says that “All of our properties are gearing up for summer travel with a selection of customized offerings, which blend authentic destination experience with the luxurious Orient-Express style.” Their Maroma Resort & Spa in Riviera Spa features a roster of health and wellness treatments that weaves together ancient Mayan traditions.
Seeking Out What’s Next & New: Stacy Small says, “Clients are asking us to book them to places they haven’t been before. We’ve booked one family to Peru inclusive of a few days aboard the ultra-luxe Aqua Expeditions through the Peruvian Amazon, and another family is taking the kids to Turkey for a few days prior to their Greek island cruise.” While certain destinations like London, Paris, and Rome never go out of style, Fairmont Hotels & Resorts says their properties in Shanghai, Singapore, Dubai and Kenya are experiencing “ever increasing popularity” which bodes well for their new hotel openings in Kiev, Baku, and Jaipur this year.
Increase In Brazil & China Travelers to United States: Emily Snyder with Mandarin Oriental mentions the U.S. Travel & Tourism’s new Brand USA Campaign as a key factor in helping to drive international tourism, particularly from Brazil and China. And Snyder says they’re taking extra care of these guests and says that “mainland Chinese guests, for example, receive tailored amenities to enhance their comfort, such as tea kettles in room, and special Chinese menu items.”
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